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Linkbait Howto: Run a Contest

John Chow runs a very successful blog about how to make money on the internet. One of the reasons for his success is that he is a linkbaiting expert. A very smart technique he makes use of is running contests, that you can enter by linking back to his blog using certain keyphrases as anchor text.

In his latest contest he is giving away a Microsoft Zune worth about $250.00. As you can see, it works.

I thinks its not right way. But evil way.
Well, I'd say it is brilliantly evil.