SEO Expert Blog

Heatmaps are helpful for visualizing keyboard usage, click and mouse movement behavior of your visitors. To get these data web masters have to add a code snippet to their site, usually JavaScript, that enables tracking of mouse and keyboard actions.

The ViewFinder Heatmap service works without JavaScript but is based on Artificial Intelligence research. You simply enter your website address and a heatmap is generated to point out the areas that are getting most of the attention. The heatmap generated for SEO Expert Blog looks as follows:

Google recently penalized link networks and web sites that sell or buy links by decreasing their PageRanks. To be more precise: sites that sell or buy links on their own or via link brokers such as Text Link Ads. These methods of link marketing do not comply with Google's Webmaster Guidelines, in contrast to buying Google AdWords or integrating Google AdSense on your site.

To get rid of Google's own ugly paid link advertising, that often points to useless spammy looking sites you can use the following methods discussed in this article:

Are you sick of annoying ads that take up large parts of the screen, pop up, under or anywhere else, move around, blink and flash? You want to learn how to create ads that rock with a few lines of simple JavaScript and PHP code? Then let me show you how.

In this article I describe how you can parse and display Yahoo Pipes data returned as a JSON feed. Yahoo Pipes can be used as a data aggregator that lets you mashup online data sources, such as RSS feeds. To learn more about Yahoo Pipes and how to create them you can watch this video on how Yahoo Pipes work.

When using Drupal's menu system for linking pages on your site the corresponding menu link gets the CSS class active when the referred page is being displayed. To make use of this to improve a site's usability you can highlight this link by assigning a different color, background color, etc. Drupal's l() function also takes care to add the active class to currently displayed links.

On this site I have to blocks in the sidebar (Recommended Articles, Drupal Modules) with hard-coded links to internal pages using plain HTML. My main reason not to use menu items is because I am too lazy and I don't use the l() function to not increase the number of database queries more than necessary.