SEO Expert Blog

This is a categorized listing of 105 free SEO tools you can use for optimizing websites. For each category I give a short introduction about what the tools do. Most of them have an English interface and are web based.

Some tools need to be installed on a web server or a client connected to the Internet which is indicated in the introductory text or next to the link. Have fun trying out these free SEO tools!

In this video tutorial seo expert Aaron Wall shows how to use his online tool for doing keyword research. This detailed 50 minutes video tutorial describes all important steps from entering keywords to the interpretation of results.

Below you find some advice for optimizing your website. Depending on the type of your website, e.g. online shop, news site, blog, business website, personal homepage, etc. some of the tips listed here require more attention than others. The list is meant to be generic but does not claim to be comprehensive.

Register a meaningful domain name that gives users an idea what your website is about.

If you don't want to write HTML code yourself, choose a software that allows for search engine friendly URLs, valid HTML and CSS output, fast processing of requests, modularity and customizations. Some open source examples are Drupal, Wordpress and TYPO3.

Wordtracker is a professional tool for doing keyword research. Wordtracker helps you compile a list of relevant keywords for your website and shows you what people are actually searching for.

When you enter a keyword in Wordtracker two major search engines will be searched for this term, then 200 related websites will be visited to extract a list of 300 keywords. You then ask the Wordtracker database with over 300 million stored Web searches whether the suggested keywords are searched for in search engines. With Wordtracker you do not need to guess what people actually type into search engines but will be presented with real world examples of Web searches.

The free Keyword Research Tool is driven off the Overture keyword suggestion and offers suggested monthly regional search volumes for Google, Yahoo!, and MSN. The tool currently assumes Google having double Yahoo!"s search traffic and Yahoo! having double MSN's search volume. Since the estimates are based on Yahoo data (Overture) numbers and sampling errors are amplified.

The Keyword Research Tool offers approximations and can provide helpful information and estimates for your search engine marketing strategy. Use it as a guidance for creating the content of your website including relevant and frequently searched for keywords.