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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via organic search results.

In this short video Search Engine Marketer Brian Chappell recommends some basic SEO measures for a Drupal site. Since Drupal is very search engine friendly out of the box, there are not many things you need to do.

Brian recommends to activate the core path module and to additionally install the Page Title, Global Redirect, and Meta Tags modules. In his accompanying blog post are also some notes on the .htaccess and robots.txt files.

It looks like Google updated the toolbar PageRank again. The Search Status Firefox extensions just informed me about that. Two of my sites, including SEO Expert Blog, each lost one point. Additionally, I tried some free online SEO tools to check what they tell me, but none of them returned any data on PageRank, so I assume that Search Status tells the truth.

The Google toolbar could help here, but I really don't want to install that Google spyware extension. Anyway, as long as the traffic that comes from the big G does not decrease, I don't give a toss about it. Even if it decreases, I won't let Google dictate how I build my websites.

Heatmaps are helpful for visualizing keyboard usage, click and mouse movement behavior of your visitors. To get these data web masters have to add a code snippet to their site, usually JavaScript, that enables tracking of mouse and keyboard actions.

The ViewFinder Heatmap service works without JavaScript but is based on Artificial Intelligence research. You simply enter your website address and a heatmap is generated to point out the areas that are getting most of the attention. The heatmap generated for SEO Expert Blog looks as follows:

SEO Podcasts

Listen to the Podcast

It's time to get some SEO on your ears from the Webmasters on the Roof, Jeremy Shoemaker a.k.a. Shoemoney, Danny Sullivan, Neil Patel, Brad Fallon, Joe Balestrino, and others. Listen to the best SEO podcasts in one place. Simply choose a show in the audio player and enjoy your SEO radio on the web.

SEOmoz's SEO Expert Quiz

Do you think you are an SEO Expert? When you have 30 minutes of spare time, go and take SEOmoz's SEO quiz to test your SEO knowledge and get an idea of how realistic your own assessment is.

You will be asked 75 multiple choice questions with 1 correct answer for each of them. I just took the SEO quiz and from now on will call myself The Dark Lord of SEO, though I still haven't watched Episodes I and III. I received a score of 95%, not being correct with the following three questions:

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