SEO Expert Blog

The logo of a Web site is not only important for branding but also as a navigational element, that many users expect to link to the home page. According to usability guru Jakob Nielsen the first of Ten Good Deeds in Web Design you can do is link your logo to the home page except you are on the home page.

Mr. Nielsen conducted many usability studies and has written groundbreaking articles and books on Web usability. Good reason for me to trust him when it comes to this topic, especially when it sounds completely plausible.

One of the great improvements in Views 2 is the ability to create various page and block displays for one view. Block views can be linked to a page display when the More link option in the block's settings is enabled.

If there are one or more page displays set up in the view, the page to be linked can be chosen after clicking on the link next to the Page display option. See the screenshot below for an example:

Google Webmaster Tools includes a tool called content analysis that you find in the Diagnostics section. The content analysis tool reported a suboptimal number of duplicate title tags and meta descriptions for some Drupal sites that I monitor with these tools.

Getting rid of duplicate title tags and meta descriptions caused by the pager is actually quite simple. When using the Meta Tags module with the setting ALL=INDEX,FOLLOW for Default robots meta tag: you can adjust the robots Meta tag in your theme, so that pages that contain the page parameter in the URL are not indexed using the following code snippet in the head section of your page.tpl.php template file.

SEOs lust for traffic. Many of them would sell their own mother to get a link from a high traffic site. The problem is that such deals are rarely offered, so there is a need for different link building techniques.

A Google search for link building tips yields more than 29.000 results. More than enough to spent months reading articles on how to become a successful Web publisher.

In this short video Search Engine Marketer Brian Chappell recommends some basic SEO measures for a Drupal site. Since Drupal is very search engine friendly out of the box, there are not many things you need to do.

Brian recommends to activate the core path module and to additionally install the Page Title, Global Redirect, and Meta Tags modules. In his accompanying blog post are also some notes on the .htaccess and robots.txt files.