SEO Expert Blog

Heatmaps are helpful for visualizing keyboard usage, click and mouse movement behavior of your visitors. To get these data web masters have to add a code snippet to their site, usually JavaScript, that enables tracking of mouse and keyboard actions.

The ViewFinder Heatmap service works without JavaScript but is based on Artificial Intelligence research. You simply enter your website address and a heatmap is generated to point out the areas that are getting most of the attention. The heatmap generated for SEO Expert Blog looks as follows:

I recently upgraded my server to PHP5. One of the reasons was to do more development using Web services, that often return data in XML format. Parsing XML with the PHP4 XML Parser Functions can be a very tedious task, especially when the structure of the XML document is complex. Usually you need to write event handler functions for starting and closing elements and for the actual data.

A brief overview of Web services APIs that enable the development of software for managing advertising campaigns and SEO related tasks, such as keyword research.

Google AdSense API

The AdSense API enables the development of applications for monetizing user content, providing revenue for users and site owners.

Google AdWords API

Google's AdWords API enables the development of software that interacts with the AdWords platform which can be used for managing AdWords accounts and campaigns.