SEO Expert Blog

A brief overview of Web services APIs that enable the development of software for managing advertising campaigns and SEO related tasks, such as keyword research.

Google AdSense API

The AdSense API enables the development of applications for monetizing user content, providing revenue for users and site owners.

Google AdWords API

Google's AdWords API enables the development of software that interacts with the AdWords platform which can be used for managing AdWords accounts and campaigns.

Below you find some advice for optimizing your website. Depending on the type of your website, e.g. online shop, news site, blog, business website, personal homepage, etc. some of the tips listed here require more attention than others. The list is meant to be generic but does not claim to be comprehensive.

Register a meaningful domain name that gives users an idea what your website is about.

If you don't want to write HTML code yourself, choose a software that allows for search engine friendly URLs, valid HTML and CSS output, fast processing of requests, modularity and customizations. Some open source examples are Drupal, Wordpress and TYPO3.

Wordtracker is a professional tool for doing keyword research. Wordtracker helps you compile a list of relevant keywords for your website and shows you what people are actually searching for.

When you enter a keyword in Wordtracker two major search engines will be searched for this term, then 200 related websites will be visited to extract a list of 300 keywords. You then ask the Wordtracker database with over 300 million stored Web searches whether the suggested keywords are searched for in search engines. With Wordtracker you do not need to guess what people actually type into search engines but will be presented with real world examples of Web searches.

This free keyword suggestion tool shows you the results of the entered query from both Wordtracker and Overture for determining which keywords and phrases are searched most often. You can enter one or more keywords and choose a target country for the Overture data to do keyword research.

On the results page you will see how often the keywords are searched for, as well as suggestions for alternate but similar keywords. You can also use the free keyword position tracking tool to monitor the placement of your website for the chosen keywords.

Webmasters can include this tool on their own website as shown below.