Search engine optimization
The goal of Search engine optimization (SEO) is improving the ranking of a website in search engine listings. Search engines display different kinds of result listings in their search engine results pages (SERPs), e.g. advertisements, paid listings, and organic search results. SEO is primarily aimed at improving the number and position of a website’s organic search results for it’s relevant keywords.
SEO also refers to search engine optimizer, companies or consultants who offer professional search engine optimization services, such as optimizing content for relevant keywords, advising on site architecture and submitting your site to relevant search engines and directories. Be aware of optimizers who promise a number one ranking for your website. Search engines such as Google do not have professional relationships with SEOs and do not offer priority submits.
