Home > The Heat is on - ViewFinder Heatmap

The Heat is on - ViewFinder Heatmap

Heatmaps are helpful for visualizing keyboard usage, click and mouse movement behavior of your visitors. To get these data web masters have to add a code snippet to their site, usually JavaScript, that enables tracking of mouse and keyboard actions.

The ViewFinder Heatmap service works without JavaScript but is based on Artificial Intelligence research. You simply enter your website address and a heatmap is generated to point out the areas that are getting most of the attention. The heatmap generated for SEO Expert Blog looks as follows:

SEO Expert Blog ViewFinder Heatmap

Looks like images are getting most of the attention. Not a real surprise but stuffing your site with images is still not a good idea from an SEO point of view. What are your techniques to get attention to certain areas of your site, that you want to get attention?

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